On Page SEO" Checks That is the biggest part on the audit. It addresses how to analyze individual webpages in bulk to uncover problems with together with the site.
Missing Meta Descriptions
What are missing meta-descriptions? When you don`t enter your own meta description, Google requires what it thinks is the most descriptive section of the content and utilizes it for the snippet to display customers in the SERP. Do meta descriptions issue? While filling out the meta-description has become less important to inform the search engines what your page is about, it`s nevertheless a great place to put in keywords and language that'll elicit a click in the user. You miss out the the opportunity to frame your snippet the way that you want it to read, by not filling out the meta-description. How am I able to check the for meta description that is lacking? Screaming Frog > Meta description
Check for rel=nofollow Stats
What is rel="no follow"? A command telling Googlebot perhaps not to move trust any equity or credit by way of a link. Why do nofollow links matter: In the event that you'd like to pass hyperlink equity through an out bound link or through an internal link on your own site If you`re link building and acquiring no-follow links, you`re getting diminished returns in your effort How may I check for nofollow links: Majestic Screaming Frog A nofollow browser plugin
What are missing title tags? Not having an input in to how search engines are viewing your page titles. Why do lacking title tags matter? Page titles are an element that is rating, they tell search engines what your page is about. Does not give a clear indication regarding what the content on the page is about to the consumer. How could I check if I`m missing ? Using the title tab in Screaming Frog.
Title Tag Length
What are optimized title tags? Having less than 65 characters in the title tag. Does character size matter? Having more than 65 characters will result in the title being truncated. This could cut off your concept or keywords to searchers. How may I check for title character size? Screaming frog
Duplicate Meta Descriptions
What're duplicate meta descriptions? When two or more pages have the same content in the meta description Why do meta description that is duplicate issue? It`s better to either have unique meta description or no meta description than to use duplicate meta description. Each page in your site should have a clear-cut message. How may I check for duplicate meta-description? Screaming Frog Google Search Console
Check for Broken redirects
What're damaged re-directs? A hyperlink that requires one to an error page. Why do re-directs that are broken matter? Lead to user experience that is poor Low quality score of your website Negatively affect your rating in the SERPs How may I check for broken redirects? Screaming Frog Google Webmaster Resources > Crawl Errors
Authorship markup (rel='author' or rel='me')
What's Authorship markup? Shows a wealthy snippet of the creator in the SERP. Attributes content on a page or post to a particular author (i.e. digital signature) Why does authorship mark up matter? Currently authorship mark-up has been suspended by Google; nevertheless may take it it straight back in potential. If I 've Authorship mark up, how may I check? Verify with Google Structured Data Testing device.